In an era defined by constant market shifts, mergers, acquisitions, and technological disruptions, companies must continually evaluate their portfolios to remain competitive. Strategic divestiture planning is not merely about selling off assets but about refocusing business prior

In today's rapidly evolving business landscape, companies in the Kingdom of Saudi Arabia (KSA) are increasingly recognizing the power of market research in driving strategic decision-making. As competition intensifies across various industries, organizations must move beyond tradition